(PharmaNewsWire.Com, August 21, 2018 ) North America Prenatal Vitamins Supplements market is anticipated to grow at 7.93% CAGR from 2018 to 2023 and it is estimated that the North America market was valued at USD 200.47 million in 2018 and is expected to reach USD 293.6 million by 2023.
Prenatal vitamins supplements contain the minerals and vitamins essential for women during pregnancy and postnatal lactation. They are designed to help fill nutritional gaps in a normal diet and should not be used as a food supplement. These supplements have helped in the reduction of birth defect risk, preterm birth, and low birth weight while at the same time helping women to maintain their own health during pregnancy. Prenatal vitamins are similar to other multivitamins but contain different amounts of specific nutrients to better suit the needs of an expecting mother.
The growing health awareness among pregnant women regarding proper diet is a key driving factor for the prenatal vitamin supplements market. A healthy diet is important, right from the time of conception. The right number of nutritional components is crucial to ensure the delivery of a healthy baby. A study by the UC Davis MIND Institute suggests that women who reported about not taking a daily prenatal vitamin immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, twice the rate as women who consumed the supplements and the associated risks grew seven times in case of high-risk genetic make-up. the sale of prenatal vitamin supplements has increased, considerably due to the increase in income levels and promotional initiatives by the market vendors.
The North America Prenatal Vitamins Supplements market is segmented on the basis of Type and Sales Channel. On the basis of Type, it is segmented into Folic Acid, Iron, Calcium, Essential Fatty Acids, Others. Folic acid supplements held the largest share of this market segment. Folic acid is often advised in the early stages of the pregnancy and even prior to conception, as it plays an important role in fetal development during the first weeks of early pregnancy. Essential fatty acids are expected to witness the highest growth rate due to the rising trend of supplement use in working women and product innovation by key market players. On the basis of Sales Channel, it is segmented into Retail Sales, Direct Selling and Online Sales. Prenatal vitamin supplements are gaining popularity in the market due to aggressive promotion and enhanced sales channels increasing accessibility to the consumers. Online stores accounted for the largest share in the prenatal vitamin supplement market owing to the availability of a wide variety of products as compared to supermarkets and drug stores. The availability of a variety of price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of online stores. Nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses, helping sales in this segment grow at the steady rate during the forecast period.
On the basis of geography, the market is analyzed under various regions namely U.S and Canada. North America accounts for the largest share of the market followed by Europe And Asia Pacific due to the higher penetration of dietary supplements, increasing number of self-directed consumers, and easy availability of quality products.
The market is dominated by companies like Church & Dwight Co Inc., Country Life, Garden of Life, Rainbow Light, Biotics Research Corporation, MegaFood, Metagenics, Nutramark, New Chapter, Pharmavite and Twinlab.
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