Market - Overview Nutrigenomics is the study of how diet and nutrition affect the expression of a person's genetic makeup and dietary variables that protect the genome from damage. While nutrigenomic testing accurately recognizes every individual's genetic protein variations involved in enzyme conversion, nutritional delivery, and signaling pathways in the cell to identify metabolic shortcomings.
Market Dynamics Companies offering genetic and nutrigenetic information to the public are driving market growth.
Specialized companies offer the public access to genetic and nutrigenetic information, via direct-to-consumer genetic testing (DTC-GT), without the need for intermediary health professionals. DTC-GT is promoted as a new tool for consumers who wish to investigate their genetic susceptibility and those searching for tailored nutritional recommendations.
These tests are available for purchase online and are designed for use at home. The company usually supplies a sample collection kit selling the test (saliva or cheek swab). After that, the sample is mailed to be analyzed. Finally, the results are mailed or emailed to the customer. DTC-GT providers frequently market and offer individualized meal plans, dietary supplements, or fitness regimens to provide information on the risk of monogenic illnesses like lactose intolerance (LI).
Therefore, specialized companies offering genetic and nutrigenetic information to the public online and for home use have led to the increasing demand for nutrigenomics testing, which is expected to drive the growth of the market.
The lack of qualified physicians for nutrigenomics testing is expected to hamper the market growth.
There has been an exponential growth in the number of genetic testing companies in the past few years. However, only a small percentage of these tests are being sold through health care professionals (HCPs). With new emerging genetic testing companies entering the market, it is becoming more difficult for the practitioner and consumer to evaluate the credibility of the claims being made and the value of the tests being offered.
HCPs appear to have minimal nutrigenomics knowledge and little confidence in choosing and understanding nutrigenetic tests. In order to establish an expert group of nutrigenomic practitioners, collaboration is required between educational institutions, professional organizations, and genetic testing companies. It will provide the necessary support, skills, and knowledge to ensure that the best value is extracted from nutrigenetic tests ethically and responsibly.
Market Segmentation: By Product type Reagents and kits Services By Application Obesity Diabetes Cancer Cardiovascular Disease Others By End-user Hospitals Clinics Diagnostic Centers Ambulatory Surgery Center Others
Geographical Analysis North America region holds the largest market share in the global nutrigenomics testing market
In 2020, North America accounted for the highest revenue share, owing to the rise in the prevalence of obesity and diabetes. In addition, technological advancements in the region have driven down costs and improved the availability and reliability of nutritional genomics testing, and increased awareness by government agencies among people are factors that are expected to boost the market in the forecast period.
For instance, as per the National Diabetes Statistics Report (2020), around 34.2 million people in the United States have diabetes which counts for 10.5% of the US population. Diabetes, especially type 2 diabetes, is rising at an alarming rate in the United States. Type 2 diabetes is a lifestyle disorder most commonly due to unhealthy eating patterns, lack of exercise, and genes.
Moreover, the number of Americans diagnosed with diabetes is projected to increase 165%, from 11 million in 2000 (prevalence of 4.0%) to 29 million in 2050 (prevalence of 7.2%). Patients are extensively seeking nutrigenomic testing and advice from various sources, and web-based companies place genetic information on their portal to circulate it among patients easily.
Practitioners with knowledge of nutrigenomics are also putting their information online so that customers can take advantage effortlessly and be aware of accurate information. For instance, Kline & Company, a U.S-based company, is one of the top trends in health and wellness. It is a rapidly developing field where specialists assess how individuals react to different foods and nutritional products, resulting in tailoring and recommending personalized solutions.
Therefore, the increasing prevalence and raising web-based companies on giving genetic information increases the demand for nutrigenomics testing.
Competitive Landscape Some of the major key players in the nutrigenomics testing market are Nutrigenomix, Holistic Health, The Gene Box, Cura Integrative Medicine, Orig3n, DNA Life, Genus Health, LLC, Sanger Genomics Pvt. Ltd and Ome Ventures Inc. The major companies are adopting various strategies such as product launches, mergers, acquisitions, and collaborations to expand their share globally.
For instance, in June 2020, Nutrigenomix launched a 70-gene test for personalized nutrition. The expanded panel adds to the biohacking toolkit, which will assist dietitians in making DNA-based dietary recommendations tailored to specific needs and goals.
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