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Updesh Dosanjh, practice leader, PV Technology Solutions, IQVIA explores the lesson: digital transformation in pharmacovigilance (PV) must be preceded by foundational business transformation.
The function of pharmaceutical safety continues to evolve as organisations are turning to artificial intelligence (AI) to manage mounting data volumes and complexity.
A growing challenge
Pharmaceutical companies face mounting pressures in PV operations that cannot be addressed effectively with traditional approaches. The exponential growth in the volume and complexity of safety data, driven…