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Updesh Dosanjh, practice leader, Pharmacovigilance Technology Solutions, IQVIA explains how Artificial intelligence (AI) is now deeply embedded in pharmaceutical operations, especially in pharmacovigilance.
From flagging adverse events to automating data entry and accelerating reporting timelines, AI is reshaping how safety is managed. However, one persistent challenge remains: defining success in a way that reflects both operational performance and human outcomes.
Many organisations still focus on surface-level metrics, such as hours saved or faster processing speeds. While…