(PharmaNewsWire.Com, September 07, 2017 ) Medical animations can be defined as educational videos which are used to explain physiological or surgical topics with the help of rendered computer graphics. Among all the audiences, majority share is held by patients and medical professionals. Earlier, these animations were primitive in nature, but they became more evolved with time as processors became more powerful. They can also be viewed with additional devices such as head mounted displays, electronic lenses and haptic gloves among others.
Medical animations have a wide range of applications. A fully informed consent from patients can be obtained before a surgical procedure is performed on them. Since corpses are hard to find, surgical instructions can be explained through the help of animated videos. They can be used to demonstrate many biological processes occuring inside a cell. Animations also can be used to demonstrate the mechanism of action of pharmaceutical medicines. During emergency cases, these animations can be used to help novices in performing cardiovascular resuscitation procedure. In the discipline of forensics, they can be used in recreating a crime scene which can be produced in court.
The North America Medical Animation market is driven by factors such as tablets and computers, increasing number of pharmaceutical companies using medical animations, growing geriatric population, rising penetration of electronic devices such as smartphones, growing number of surgeries, rising growth of advancements in technology and entry of start-ups among others. However the market is restrained by factors like high cost of generating medical animations.
The North America Medical Animation market is divided on the basis of type into 3D animation, 2D animation, flash animation and real-time animation. On the basis of therapeutic area, the market is categorized into cardiology, cosmeceuticals, oncology, dental and other end users. By end users, the market is divided into life science companies, academic institutes, hospitals, surgical centres and clinics, medical device manufacturers and other end users. By application, the market is segmented into drug mechanism of action, cellular and molecular applications, patient education, surgical training and planning and other applications.
The North America Medical Animation market is divided based on geography into United States, Canada and Mexico. North America has the largest market for medical animations in the world, accounting to 59 percent. Within North America, United States has the largest market share. Factors such as rising advancements in technology and increasing penetration of electronic devices such as smartphones, tablets and computers is expected to propel the growth of this market in the region.
Some of the major players in the market include Infuse Medical (U.S.), Hybrid Medical Animation, Inc. (U.S.), Ghost Productions, Inc. (U.S.), Radius Digital Science (U.S.), Nucleus Medical Media, Inc. (U.S.), AXS Studio, Inc. (Canada), Visible Body (U.S.), Elara Systems, Inc. (U.S.), Animated Biomedical Productions (Australia), XVIVO Scientific Animation (U.S.), Scientific Animations, Inc. (U.S.), INVIVO Communications, Inc. (Canada), Random42 Scientific Communication (U.K.), Blausen Medical Communications, Inc. (U.S.), Trinsic Medical Animation, LLC. (U.S.), Viscira (U.S.), Understand.com (U.S.), and Medmovie, Inc. (U.S.).
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