(PharmaNewsWire.Com, September 20, 2017 ) Medical animations can be defined as educational films produced with the help of rendered computer graphics in order to teach physiological or surgical topics. They are produced primarily for patients and medical professionals. In the beginning, these animations were primitive but with advancements in technology the videos became more intricate. They are used along with devices like electronic lenses, haptic gloves and head mounted displays.
Medical animations are used for an array of applications. They can be used to explain biological processes occuring inside a living cell. A fully informed consent can be taken from patients before performing a surgical procedure on them. As carcasses are difficult to find, surgical instructions can be explained by using animated videos. Animations can also be used in demonstrating the mechanism of action of pharmaceutical drugs. In the discipline of forensics, animations can be used to recreate a crime scene which can be produced in court. In cases of emergency, they can be used in helping novices to perform a cardiovascular resuscitation procedure.
The Middle East and Africa Medical Animation market is driven by rising number of pharmaceutical companies using medical animations, increasing penetration of electronic devices such as smartphones, tablets and computers, rising geriatric demographics, growing number of surgeries, rising advancements in technology and entry of start-ups among others. The factors which arr restraining this market are high cost of generating medical animations.
The Middle East and Africa Medical Animation market is divided on the basis of type into 3D animation, 2D animation, flash animation and real-time animation. On the basis of therapeutic area, the market is categorized into cardiology, cosmeceuticals, oncology, dental and other end users. By end users, the market is divided into life science companies, academic institutes, hospitals, surgical centres and clinics, medical device manufacturers and other end users. By application, the market is segmented into drug mechanism of action, cellular and molecular applications, patient education, surgical training and planning and other applications.
The market in this region can be divided geographically into Middle East and Africa broadly. Market in the region is still in its initial stages of growth. Factors such as rising advancements in technology and growing use of medical animations by pharmaceutical companies is expected to propel the market growth in region.
Some of the major players in the market include Infuse Medical (U.S.), Hybrid Medical Animation, Inc. (U.S.), Ghost Productions, Inc. (U.S.), Radius Digital Science (U.S.), Nucleus Medical Media, Inc. (U.S.), AXS Studio, Inc. (Canada), Visible Body (U.S.), Elara Systems, Inc. (U.S.), Animated Biomedical Productions (Australia), XVIVO Scientific Animation (U.S.), Scientific Animations, Inc. (U.S.), INVIVO Communications, Inc. (Canada), Random42 Scientific Communication (U.K.), Blausen Medical Communications, Inc. (U.S.), Trinsic Medical Animation, LLC. (U.S.), Viscira (U.S.), Understand.com (U.S.), and Medmovie, Inc. (U.S.).
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