(PharmaNewsWire.Com, January 08, 2018 ) Bariatric Surgery refers to a surgery on stomach or intestine of extreme obese person to reduce weight. This is done by restricting the amount of food that stomach can hold which can cause gastric restrictions and malabsorption of nutrients. Bariatric surgery can be elaborated into four types namely gastric bypass, sleeve gastrectomy, adjustable gastric band, and biliopancreatic diversion with duodenal switch (BPD/DS) gastric bypass. The common advantages that are seen in these methods include restriction over intake of food and some favourable changes in gut hormones are observed like suppression of hunger, reduction of appetite and an enhancement in appetite.
Based on diet the Bariatric Surgery market is segregated as beverages like diet soda, sugary fruit drinks, fruit juices and many more, meals which refer to the normal food that is consumed by people and supplements (vitamins, minerals, fiber, fatty acids, amino acids and rest of all which are also considered to be an essential contributor to a healthy diet). Among all, beverages are expected to be with a high demand in Bariatric Surgery Market, as beverage market is dependent on the population of diabetic patience.
The USA – Highest market for Bariatric Surgery market
The USA is expected to dominate the Bariatric market due to a consistent increase in obesity and chronic diseases are seen in the population. Supporting factors which led to the growth of market primarily include high awareness about obesity and also the support and initiative that is taken by the government in spreading alertness regarding various obesity-related issues.
Leading industrial players in Bariatric Market(US) include Ethicon Endo-surgery, Inc. (U.S.), Atkins Nutritionals, Inc. (U.S.), Weight Watchers International, Inc. (U.S.), Allergan, Inc. (U.S.), NutriSystem, Inc. (U.S.), Herbalife International, Inc. (U.S.), The Coca Cola Company (U.S.), and PepsiCo, Inc. (U.S.), Brunswick Corporation (U.S.), Cynosure, Inc. (U.S.), Equinox, Inc. (U.S.), Gold’s Gym International, Inc. (U.S.), eDiets.com (U.S.), Precor, Inc. (U.S.),
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