(PharmaNewsWire.Com, August 21, 2018 ) Prenatal Vitamins Supplements market is anticipated to grow at 8.5% CAGR from 2018 to 2023 and it is estimated that the global market was valued at USD 527.54 million in 2018 and is expected to reach USD 793.24 million by 2023.
Prenatal vitamins supplements contain the minerals and vitamins essential for women during pregnancy and postnatal lactation. They are designed to help fill nutritional gaps in a normal diet and should not be used as a food supplement. These supplements have helped in the reduction of birth defect risk, preterm birth, and low birth weight while at the same time helping women to maintain their own health during pregnancy. Prenatal vitamins are similar to other multivitamins but contain different amounts of specific nutrients to better suit the needs of an expecting mother.
The growing health awareness among pregnant women regarding proper diet is a key driving factor for the prenatal vitamin supplements market. A healthy diet is important, right from the time of conception. The right number of nutritional components is crucial to ensure the delivery of a healthy baby. A study by the UC Davis MIND Institute suggests that women who reported about not taking a daily prenatal vitamin immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, twice the rate as women who consumed the supplements and the associated risks grew seven times in case of high-risk genetic make-up. the sale of prenatal vitamin supplements has increased, considerably due to the increase in income levels and promotional initiatives by the market vendors.
Market Segmentation
Sales Channel Introduction Retail Sales Direct Selling Online Sales Y-o-Y Growth Analysis, By Sales Channel Market Attractiveness Analysis, By Sales Channel Market Share Analysis, By Sales Channel On the basis of geography, the market is analyzed under various regions namely North-America, Europe, Asia-Pacific, Latin-America and Middle-East and Africa. North America accounts for the largest share of the market due to the higher penetration of dietary supplements, increasing number of self-directed consumers, and easy availability of quality products. Europe followed North America in sales of prenatal vitamin supplements. The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the introduction of safe and efficient products in Europe. Asia-Pacific is anticipated to witness the highest CAGR during the forecast period owing to the growing number of consumers of these supplements, thanks to factors such as increasing awareness among upper-middle-income segment, a large pool of the target population in the region, existing populous countries, and continuous economic development.
The market is dominated by companies like Church & Dwight Co Inc., Country Life, Garden of Life, Rainbow Light, Biotics Research Corporation, MegaFood, Metagenics, Nutramark, New Chapter, Pharmavite and Twinlab.
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