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The growth of the medical animation market is likely to be centered at the Asia-Pacific region due to high growth in the Asian pharmaceutical industry, lucrative medical devices industry in China, growing number of hospitals in Asia, increasing number of conferences and symposia in the region, entry of local players and low cost of medical animation in India, and emergence of new medical institutes in India.
The pharmaceutical industry in Asia is growing at a significant rate, due to the rising government expenditure on healthcare, growing household income, increasing awareness about diseases, higher life expectancy, and growing incidences of lifestyle diseases. The high growth in the pharmaceutical industry in Asia will in turn increase the demand for pharmaceutical animation in order to demonstrate the MoA of a drug to educate both medical professionals and patients efficiently.
3D animation is also used to illustrate the complex biochemical process of a drug and detailed intercellular activity, making it easier to understand the advantages and effectiveness of the treatment.
India is witnessing an increase in the number of medical colleges and initiatives to set up new medical institutes. The Indian government plans to set up seven medical colleges in Jaipur by July 2017. As medical animation sees significant use in training and education, the increase in the number of colleges and institutes will further drive the growth of this market in India.
A number of players and start-ups have entered or emerged in the Indian market. Local players include AD Medical Animation and Arts Pvt. Ltd., Techframes Animation Studio Private Limited, Aalpha Media Scientific Animation Company, Magic Spangle Studios Pvt. Ltd., Vibgyor360, and The Next Design. The increasing number of start-up companies in India is likely to provide new technologies to the Indian market at lower costs.
Conferences establish a platform for the exchange of new advancements occurring in the field of medical animation. They also offer players the opportunity to showcase their products and communicate with stakeholders, while helping scientists and researchers to exchange experiences.
Recently held events in the Asia-Pacific region include the 18th International Conference on Animation and Game Programming 2016 held in Melbourne, Australia (November 2015) and the 28th Annual Conference on Computer Animation and Social Agents (CASA 2015) held at Nanyang Technological University in Singapore (May 2015).
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